Most CPAs report what happened.We plan what happens next.

Proactive tax planning, fractional CFO advisory, bookkeeping and tax preparation for business owners and high-income professionals.

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20+ yearsTax & accounting experience
Master’s in TaxationFordham University
CPA-ledTax planning & CFO advisory
Based in New YorkAdvising clients nationwide

Your tax return tells you what happened. Your tax plan determines what happens next.

Traditional tax preparation looks backward, after decisions can no longer change.

BigApple plans during the year with one method: the C.A.T. Framework.

CASH FLOW

Understand how money enters, moves through and leaves your business.

ASSETS

Build and structure ownership, investments, retirement accounts and business assets.

TAX PLANNING

Use proactive tax strategy around the cash flow and assets you have built.

SERVICES

Strategy first. Compliance follows.

01 · CORE SERVICE

Tax Planning

Year-round proactive strategy designed to identify opportunities before December 31.

  • Current-year tax projection
  • Entity and compensation review
  • Retirement and estimated-tax strategy
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02 · ADVISORY

Fractional CFO

Financial visibility, forecasting, cash-flow planning and strategic decision support.

  • Cash-flow forecasting
  • Monthly reporting and KPIs
  • Pricing, hiring and growth decisions
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Bookkeeping

Accurate financial reporting designed to support tax strategy and better business decisions.

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WHO WE HELP

Planning built around how you earn.

BigApple is best suited for business owners and professionals whose financial lives have become complex enough to require proactive planning.

ILLUSTRATIVE PLANNING EXAMPLE

What proactive tax planning can look like.

CLIENT PROFILE

A business owner earning approximately $540,000 through a single-member LLC.

THE PROBLEM

Income was taken without a coordinated strategy, retirement planning was underused, estimated taxes were handled reactively and the entity structure had never been reviewed.

WHAT WE REVIEWED

  • Compensation
    How much should be salary versus distributions?
  • Retirement
    Which plan types fit the owner’s income and staff?
  • Entity structure
    Does an S-Corp election make sense at this profit level?
  • Estimated taxes
    Are payments based on current-year projections?
  • Cash flow
    How do tax payments fit the business’s cash cycle?

THE STRATEGY

  • Compensation reviewed
  • Retirement strategy evaluated
  • Entity structure reviewed
  • Quarterly planning implemented
  • Cash flow and estimated taxes coordinated

THE RESULT

One coordinated plan instead of separate decisions. Any tax effect depends on the client’s actual facts, so we don’t show a savings figure for a hypothetical example.

Hypothetical scenario for illustration only. It does not describe a specific client and does not promise any result.

ON YOUTUBE

Tax Strategy in Plain English

Watch The People’s CPA break down tax planning, business ownership, wealth building and financial strategy.

FREE MASTERCLASSES

Go Deeper

Browse all resources →

Business Owner Tax Strategy

The planning gaps profitable businesses miss, and what to evaluate before year-end.

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Physician Tax Strategy

How physicians with W-2, 1099 or practice income can plan around their earnings.

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Art Collector Tax Strategy

Basis, liquidity, charitable gifts and legacy for serious collectors.

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Marriage Tax Shield

How marriage, prenups and divorce change your taxes, and what to plan before you sign.

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FOUNDER & MANAGING PARTNER

Meet Busayo Ogunsanya

Busayo has spent more than 20 years in tax and accounting and holds a Master’s in Taxation from Fordham University. His career spans public accounting, banking, private equity and building his own companies, so he approaches taxes the way an owner does: as part of cash flow and long-term strategy.

He leads BigApple’s planning and CFO work and teaches tax strategy every week as The People’s CPA.

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WHY CLIENTS TRUST BIGAPPLE

Credentials you can verify.

THE NEWSLETTER

Tax strategy in your inbox.

New videos, planning deadlines and strategies for business owners and high earners.

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You worked hard to make the money. Now build the plan for keeping and growing it.

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